Privacy Policy
Last update: February 26th, 2022
Spark Factory Studio inc. («Spark Factory™») understands the importance of protecting your personal information and respecting your right to privacy. For these reasons, we vigilantly put into place procedures and security measures to protect the personal information we collect. This Privacy Policy describes our privacy practices (the "Policy"). When you use this website (the "Site"), create an online account, register to our newsletter, you thereby agree to the practices described in the Privacy Policy and the terms of use of this Site. It is our responsibility to ensure that any information collected is handled securely. It is in this spirit that our Policy was designed and is being implemented. To do this, we collect, use, share and protect your personal information in accordance with applicable privacy legislation in Canada.
i. Your consent
By giving your consent, you authorize Spark Factory to collect, use and share personal information about you, in order to offer you quality service and to comply with its legal obligations. We collect, use and share only the necessary personal information, unless permitted by law to process it otherwise. We will also obtain your consent to this effect before or during the collection. You may refuse to consent to the collection, use or disclosure of your information, or withdraw your consent at any time, provided for the purposes provided by law. However, if you refuse to provide information or withdraw your consent, we may not be able to offer you certain products and services. To withdraw your consent, please contact our Privacy Officer at the contact information found below.
ii. Personal information
The term "Personal information" refers to any information about an identifiable individual. This may include, for example, your name, email addresses and contact information as well as any similar information provided to Spark Factory during its business activities or received by Spark Factory through business inquiries. Such information is not considered personal information when it is aggregated and cannot be associated with an identifiable individual.
iii. The type of personal information collected by Spark Factory
We assure you that we only collect personal information that is necessary. When you decide to create an online account, we ask for your first and last name, a billing and shipping mailing address, your telephone number, your email address, and a password attached to that email address, as well as language preference and country from which you interact with us. If you would like to receive our newsletter, we will also ask for your first and last name, email address and postal code. In your preference center, some information we may ask you for is optional such as: contact language, gender, date of birth, last store visited, and family situation. Some of the information we may ask you for is optional. If you submit a resume to us, we collect your first and last name, contact information (email, address and telephone number), work experience, education, skills, reference information and any other information contained in your resume. We may also collect publicly available or third-party information, as well as information that is posted on social media sites, blogs and other websites, as well as login, geolocation and navigation data, and other information related to your tastes and preferences.
iv. For what purposes do we collect personal information?
We collect personal information from you to provide you with an interesting, easy and secure online experience. For this purpose, Spark Factory collects certain personal information from you that it retains in order to facilitate and simplify your subsequent visits as well as to provide you with customer support, administer customer accounts and/or to collect marketing information about our customers.
This information is used to:
contact you for support
identify your preferences and interests to improve the quality of our products and services
provide you with information about special events and contests
send you our newsletter by email
administer your participation in contests or promotions and, as part of surveys, to understand our customers and improve our product and service offerings, promotions, and events
help us identify and correct any issues affecting our site or services; and
ensure the security and integrity of our site and business
If you submit your contact information and a resume to us for hiring purposes, this information will only be used for the purpose of assessing your qualification for the position you are seeking and, possibly, to contact you for additional information.
v. How we collect your personal information
Directly from you
When you wish to obtain a product or service offered by Spark Factory, or contact us, regardless of the means used (in person at a point of service, by telephone, by email, when you respond to a survey or via the newsletter), we ask you to provide us with information about yourself. The same applies if you contact us for information about our products and services. We need to identify you, for example by asking you to answer authentication questions.
When you use Spark Factory's products and services
When you browse our site, we collect information about you. This information may be collected through cookies or directly on our site, such as information about your purchases.
vi. Persons under 14 years of age
This site is not intended for children and is not intended for use by children. Children under the age of 14 are not permitted to use this site without supervision. We ask that children not share any personal information without their parents or guardians' knowledge or permission. If we learn that a child under the age of 14 has provided personal information, we will not use any of that personal information without the consent of parents or guardians.
vii. With whom may my personal information be shared
Except as otherwise provided herein, we agree not to disclose, rent, sell or assign to third parties, or exchange with third parties, the personal information concerning our customers, without first obtaining their consent. We may disclose your personal information to third parties who provide services on our behalf, such as financial institutions, fraud detection and prevention companies, technology and analytics service providers, logistics, transportation and delivery service providers and partners and/or their partner institutions, providers of customer service and suppliers and partners of services related to marketing and advertising, such as advertising agencies, advertising partners or social networks. We will limit the disclosure of your personal information to such third parties only to what is reasonably necessary for those purposes or for the services for which such third parties are engaged.
To the courts, authorities, and other bodies
In certain situations, we need to share personal information about you with courts, law enforcement authorities and other agencies.
Sale of business
We may disclose information we have about you in connection with a merger or sale in which Spark Factory is involved in whole or in part or as part of a restructuring or acquisition of shares or other change of control of a corporation, as this information may then be considered an asset.
viii. Protection of your personal information
We have adopted appropriate and rigorous measures to preserve the confidentiality of personal information and to protect it against loss or theft, as well as unauthorized access, disclosure, reproduction, use or modification, considering, among other things, its sensitivity, and the purposes for which it is used. Thus, Spark Factory has implemented technical, organizational, and administrative procedures, policies, and systems to ensure the security, integrity and confidentiality of personal information and to reduce the risk of unauthorized access to or use of personal information. Your information is usually located in Canada, but we may use suppliers or partners located outside the country. If we need to share personal information with these suppliers and partners, Spark Factory will ensure that the protection and confidentiality of this information meets its own requirements and will require these suppliers and partners to contractually commit to comply and abide by them. In all cases, we will ensure the protection and confidentiality of your information. We keep your personal information secure and confidential within applicable time limits to comply with our legal requirements. Once the retention period has expired, we make sure to destroy or anonymize your personal information. While destruction is a process of permanent disposal, anonymization means that your personal information is modified so that it no longer allows you to be identified directly or indirectly and irreversibly. Destruction and anonymization are carried out in a safe and secure manner, according to applicable best practices.
ix. Who has access to my information at Spark Factory
Access to your information is limited to Spark Factory staff and representatives who need access to it in the performance of their duties. Store staff will have access to your personal information if you visit one of our stores to enhance and facilitate your shopping experience.
x. Cookies
A "cookie" is a small data file that is transmitted to your computer's hard drive and that allows a website to respond to you individually, collecting and storing information about your preferences to tailor its activities to your needs and tastes. When your computer accepts a cookie, it does not give us access to your computer or any personal information about you, other than the information you choose to provide to us. Most browsers will allow you to delete cookies from your computer's hard drive, block the acceptance of cookies, or receive a warning before a cookie is admitted. However, if you block or turn off cookies, you may not have access to certain features and our ability to personalize your experience may be limited.
xi. Web beacon
Web beacon are small segments of code used by certain web pages to collect information about their users' activity. This website employs web beacons integrated into the webpage's code. Used for the same purpose as cookies, they gather non-personal information about the user's browsing habits, which we analyze afterward to enhance the user experience on our site.
xii. Changes and updates
Spark Factory may revise the Policy at any time based on changes in its business, laws, the availability of new technologies or the introduction of new products, services, or features. When we make changes, we revise the date of the last update at the top of the Policy. Check it regularly to see if any changes have been made. If you do not agree with any changes to the Policy, you may close your account and refrain from using our services, or in some cases, by choosing to opt out. Your continued use of our services, including our site, after a change is posted or communicated means that you accept and consent to the revised terms of the Policy.
xii. Your rights
You have the right to refuse to provide us with your personal information. You have the right to withdraw or change your consent to the use and disclosure of your personal information. You have the right to access, update and correct any errors or delete the personal information we hold about you. We respond to requests for changes within a reasonable period of time. To respond to a change request, we may ask you for certain personal information to verify the identity of the person making the request before providing the personal information. Spark Factory ensures that the personal information it collects is as accurate, complete and up to date as necessary for the purposes for which it is used. You may send such a request or any question or complaint regarding this Privacy Policy in writing to the Privacy Officer at the contact information below:
Email:
confidentialite@spark-factory.ca
Mail:
Spark Factory
Attention: Privacy Officer
3701 Jarry Street East
Montreal, Quebec H1Z 2G1
